Innovation that sticks. Capability that lasts.

We help leaders and organisations overcome the biggest reason most innovation fails, and we leave them with the skills to do it again and again.

Play video

I need innovation that sticks

I need capability that lasts

THE PROBLEM

Most innovation
quietly dies

Not because the ideas were bad. Not because people didn’t try.

In the age of AI, ideas are cheap. Anyone with
a prompt can generate concepts. The real challenge? Getting ideas to actually take root within your organisational system.

In the age of AI, ideas are cheap. Anyone with
a prompt can generate concepts. The real challenge? Getting ideas to actually take root within your organisational system.

That's where we come in
91-Untold_Logo_RGB
Scroll

WHAT WE DO

Systemic innovation that actually works

At 91 Untold, we don’t just help you generate ideas. We help you understand why your system embraces some innovations and resists others. Then, we work with you to design change that truly fits.

We look beyond the surface to understand what really drives change in your organisation: People, Power, Process and Purpose

We make sure your team can solve the next one too. 

We don’t just solve this problem.

Innovation that sticks

For leadership teams & organisations who want to tackle complex challenges, surface the hidden forces that block success, and create innovation that actually takes root.
  • Systemic Innovation Labs
  • Sprints & experiments
  • Private Client Partnerships
  • Sponsor Discovery

How we make innovation that sticks

Capability that lasts

For leaders, teams & coaches who want to build deep skills to see systems differently, lead change wisely, and keep innovating long after we’re gone.

Open courses: Systemic Innovation, Innovator’s Mindset, Facilitation In-house signature programmes like Systems Thinking for Leaders & for Service Designers, Books, online pathways & toolkits 

How we build capability that lasts

Latest thinking

Making sense of systemic innovation and the human systems behind change and transformation.

Trusted by businesses, governments and charities

to navigate their most complex challenges.

Trusted by

Businesses, governments and charities

to navigate their most complex challenges.

I was really worried about working with a consultant again because I’ve had some terrible experiences, but you’ve changed that, so thank you so much.Not just for the innovation bit but just generally in terms of helping guide our thinking with kind of humour and kindness but in a way that gets us thinking for ourselves.

Jasmine

I was really worried about working with a consultant again because I’ve had some terrible experiences, but you’ve changed that, so thank you so much.Not just for the innovation bit but just generally in terms of helping guide our thinking with kind of humour and kindness but in a way that gets us thinking for ourselves.

Jasmine

Stay ahead of complexity

Get insights on systems thinking and human-centred innovation.

Who we are?

We help leaders and organisations work wisely with complexity, so they can create meaningful change and innovation that takes root and endures.

We do this as mapmakers and guides. We help people make sense of the systems they are part of, and see what is really shaping how people behave and how change unfolds.

Our work blends systems thinking, human-centred innovation, and applied psychology to support better decisions, more aligned action, and change that actually works in the real world.

Ready to explore?

Book a short conversation to make sense of what you’re facing, or simply to think through your next steps.