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Innovation that sticks. Capability that lasts.

We help leaders and organisations overcome the biggest reason most innovation fails, and we leave them with the skills to do it again and again.

THE PROBLEM

Most innovation
quietly dies

Not because the ideas were bad. Not because people didn’t try.

In the age of AI, ideas are cheap. Anyone with
a prompt can generate concepts. The real challenge? Getting ideas to actually take root within your organisational system.

That’s where we come in

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WHAT WE DO

Systemic innovation that actually works

At 91 Untold, we don’t just help you generate ideas. We help you understand why your system embraces some innovations and resists others. Then, we work with you to design change that truly fits.

We look beyond the surface to understand what really drives change in your organisation: People, Power, Process and Purpose

We make sure your team can solve the next one too. 

We don’t just solve this problem.

FOR LEADERSHIP TEAMS & ORGANISATIONS

INNOVATION THAT STICKS

Tackle complex challenges, surface the hidden forces that block success, and create innovation that actually takes root.

Systemic Innovation Labs

Sprints & experiments

Private Client Partnerships

Sponsor Discovery

LET'S SOLVE WHAT'S
HOLDING YOU BACK

FOR LEADERS, TEAMS & COACHES

CAPABILITY THAT LASTS

Build deep skills to see systems differently, lead change wisely, and keep innovating long after 91 UNTOLD is gone.

Open Courses

Systemic Innovation

Innovator’s Mindset

Facilitation

Resources & Toolkits

Books

Online pathways

Toolkits 

In-house: Systems Thinking Signature Programmes

For Leaders

For Service Designers

BULD CAPABILTY.
DRIVE CHANGE.

Latest thinking

Making sense of systemic innovation and the human systems behind change and transformation.

TRUSTED BY

Trusted by businesses, governments and charities

to navigate their most complex challenges.

CLIENT TESTIMONIALS

Real stories. Real impact.

See how organisations partner with us to navigate complexity, build capability and create lasting change.

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“They helped us think differently and act with greater clarity. The impact is still unfolding.”

JASMINE HARRIS

Head of Innovation EDF

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“Practical, human-centred and refreshingly clear.
Exactly what we needed.”

DAVID WALKER

Director of Policy Design Cabinet Office

Stay ahead of complexity.

Get insights on systems thinking and human-centred innovation.

Who we are?

We help leaders and organisations work wisely with complexity, so they can create meaningful change and innovation that takes root and endures.

We do this as mapmakers and guides. We help people make sense of the systems they are part of, and see what is really shaping how people behave and how change unfolds.

Our work blends systems thinking, human-centred innovation, and applied psychology to support better decisions, more aligned action, and change that actually works in the real world.

Ready to explore?

Book a short conversation to make sense of what you’re facing, or simply to think through your next steps.